The IRIS Mission Statement: “Our mission is to provide our customers with the highest quality products and professional services in the world of eyecare.” The IRIS Purpose: To Improve the Vision of Canadians. The Guiding Values of IRIS: Passion, Honesty and Respect. The History of IRIS: IRIS began in 1989 at a small optometric practice in Baie Comeau on Québec's remote North Shore. Optometrist and young entrepreneur, Dr. Francis Jean, began crisscrossing the province in search of like-minded professionals, to join his growing group of eyecare centres. Through his tireless efforts and the hard work of his associates, IRIS grew to become the largest eyecare group in Québec. Since 1990, IRIS has established itself as the most important branded group of Optometrists, Opticians and Ophthalmologists dedicated to improving the vision health standards of Canadians. In 2000 IRIS purchased the Fort Group of Optical Companies, Western Canada's biggest optical retailer, and became the country's largest eyecare provider. The IRIS network of professionals now includes over 500 opticians, optometrists, and ophthalmologists. In early 2007 IRIS opened its very first location in Ontario. IRIS is expanding with the long term goal of reaching 500 locations in Canada.